Articles about Advertising.
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Wednesday, 07 June 2006 |
Anybody who has a product to sell, an idea to promote or a service to offer relies on advertising to get the attention they require.
There are so many forms of advertising that finding the correct medium can sometimes be a daunting task. |
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Sunday, 04 June 2006 |
If you are buying or selling a home, the chances are good you struggle with the meaning of descriptive real estate terms. Here's the first in a series of articles explaining them.
The Wise Seller
Be very truthful if you ar |
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Saturday, 03 June 2006 |
SANDISK, maker of the world's 2nd best-selling mp3 player (behind Apple's iPod) has started a new anti-iPod advertising campaign. You can read about it in detail here:
http://crave.cnet.co.uk/digitalmusic/0,39029432,49273890,00.htm
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Friday, 02 June 2006 |
One of the discussion lists I follow had quite an exchange of messages about the place of hype in writing.
Hype, of course, generates emotion, and we see it used extensively in sales copy. But it also turns up in some employee communicat |
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Wednesday, 31 May 2006 |
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What does the Ptolemaic theory have to do with the aggressive advertising that is
created with the purpose of stealing market share? As it turns out, a great deal. Ptolemy created the first working model of the universe. Based on his brill |
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Wednesday, 31 May 2006 |
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As a corporation, Stealing Share battles many misconceptions because we define
ourselves as a brand development firm. Most companies confuse the idea of brand
with the product name and only think about brand when they are launching or re-
la |
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Wednesday, 31 May 2006 |
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Who decides what constitutes great advertising strategy? Is it the brand that pays for
it, the agency that creates it, the panel that judges it, or the market that buys into
it? Of course, the answer is the market, but you'd be surprised |
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Wednesday, 31 May 2006 |
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To accentuate your business brochures you need to think professionalism. Believe it or not if you are too professional and a small business and you have spent too much on your brochures making them look corporate and slick some customers are afra |
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Wednesday, 31 May 2006 |
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Have you ever heard the term; a good use of white space? Often people who do not want to belittle a project or a report will say; well I have to give them credit it certainly is a good use of white space. In other words the report was of no valu |
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Wednesday, 31 May 2006 |
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While every business has, or should have a business card, often it is neglected as a part of an overall strategy. If you take the time to devise even a simple marketing, public relations, or sales strategy, your business card should be an integral |
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Advertising 
Wednesday, 07 June 2006